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The role of alternative brand contact planning in the South African marketing and communication industry
Unknown author
(
University of Pretoria
,
2005-07-08
)
Consumer perceptions of displayed product attributes in advertising
Unknown author
(
University of Pretoria
,
2009-08-20
)
An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa
Unknown author
(
University of Pretoria
,
2003-06-26
)
Establishing the antecedents and outcomes of a value creation strategy in business banking
Unknown author
(
University of Pretoria
,
2018
)
Female role portrayal in South African magazine advertisements
Unknown author
(
University of Pretoria
,
2011
)
The balanced scorecard approach as a web site evaluation tool : a qualitative analysis of 5-star lodges in South Africa
Unknown author
(
University of Pretoria
,
2010-07-23
)
Marketing to young adults in the context of a postmodern society
Unknown author
(
University of Pretoria
,
2011
)
An investigation of the purchasing of status brands and conspicuous consumption among students at a tertiary level
Unknown author
(
University of Pretoria
,
2006
)
The determinants of customer co-production and satisfaction in a compliance dependent service
Unknown author
(
University of Pretoria
,
2012
)
Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa
Unknown author
(
University of Pretoria
,
2012
)
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