Consumer perceptions of displayed product attributes in advertising

Consumer perceptions of displayed product attributes in advertising

Mostert, P.G. (Pierre)
URI: http://hdl.handle.net/2263/27411
Date: 2009-08-20

Abstract:

Please read the abstract (Synopsis) in the section 00front of this document

Description:

Dissertation (MCom)--University of Pretoria, 2009.

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