Browsing Research Articles (Informatics) by UP Author "Potgieter, Louis M."

Browsing Research Articles (Informatics) by UP Author "Potgieter, Louis M."

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  • Factors explaining user loyalty in a social media-based brand community 
    Potgieter, Louis M.; Naidoo, Rennie (AOSIS Open Journals, 2017-02-24)
    BACKGROUND : Marketers are interested in taking advantage of the capabilities of social mediabased brand communities to develop long-term relationships with their customers. This research investigated the usage of a South ...