Editorial : How to develop a strong research culture

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dc.contributor.author Lindgreen, Adam
dc.contributor.author Di Benedetto, C. Anthony
dc.contributor.author Pieters, Constant
dc.date.accessioned 2023-09-20T11:25:53Z
dc.date.available 2023-09-20T11:25:53Z
dc.date.issued 2023-05
dc.description.abstract The business school of today is operating in a highly challenging and competitive environment. The leading business schools have a successful research culture, and a solid sense of academic citizenship. To navigate in the current environment, business schools seek ways in which they can build, or maintain, a strong research culture, so that they can achieve research objectives, solidify their research contributions, attract leading academics and doctoral students, and be poised for success in the future. In this editorial, we apply the procedure for organizational change, first outlined by Kurt Lewin (1951). We discuss the three steps of this procedure as applied to the research culture setting: (1) recognize a need to change (‘unfreeze’) current behaviors; (2) move to the desired behavioral level, and (3) reinforce (‘freeze’) behavior at the new level by instituting appropriate celebrations and providing rewards and recognitions for successful attainment. en_US
dc.description.department Gordon Institute of Business Science (GIBS) en_US
dc.description.librarian hj2023 en_US
dc.description.uri http://www.elsevier.com/locate/indmarman en_US
dc.identifier.citation Lindgreen, A., Di Benedetto, C.A. & Pieters, C. 2023, 'Editorial: How to develop a strong research culture', Industrial Marketing Management, vol. 111, pp. A1-A9, doi : 10.1016/j.indmarman.2023.04.004. en_US
dc.identifier.issn 0019-8501
dc.identifier.other 10.1016/j.indmarman.2023.04.004
dc.identifier.uri http://hdl.handle.net/2263/92342
dc.language.iso en en_US
dc.publisher Elsevier en_US
dc.rights © 2023 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was submitted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 111, pp. A1-A9, doi : 10.1016/j.indmarman.2023.04.004. en_US
dc.subject Editorial en_US
dc.subject Academic citizenship en_US
dc.subject Research culture en_US
dc.title Editorial : How to develop a strong research culture en_US
dc.type Preprint Article en_US


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