Teaching : how to ensure quality teaching, and how to recognize teaching qualifications

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dc.contributor.author Lindgreen, Adam
dc.contributor.author Di Benedetto, C. Anthony
dc.contributor.author Brodie, Roderick J.
dc.contributor.author Zenker, Sebastian
dc.date.accessioned 2022-05-23T06:42:54Z
dc.date.issued 2022-01
dc.description.abstract Measuring teaching quality is challenging to say the least. Each instructor brings his/her training, experience, style, and capabilities to the classroom, making it notoriously difficult to establish a fair teaching quality metric. Commonly used metrics such as student evaluations are one-dimensional and cannot possibly capture all teaching quality elements. A better technique would identify each instructor's strengths on teaching-related activities, as well as places for improvement. While a perfect system may never be found, we present some guidance to broaden our understanding of teaching quality based on an application of service dominant logic and the joint co-creation of value between student and instructor. We also present one attempt to implement a framework, the Danish National Framework for Recognition of Teaching Qualifications, which provides a set of criteria that constitute quality teaching and can be used for assessing teaching qualifications. en_US
dc.description.department Gordon Institute of Business Science (GIBS) en_US
dc.description.embargo 2024-12-26
dc.description.librarian hj2022 en_US
dc.description.uri https://www.elsevier.com/locate/indmarman en_US
dc.identifier.citation Lindgreen, A., Di Benedetto, C.A., Brodie, R.J. et al. 2022, 'Teaching: How to ensure quality teaching, and how to recognize teaching qualifications', Industrial Marketing Management, vol. 100, pp. A1-A5. en_US
dc.identifier.issn 0019-8501
dc.identifier.other 10.1016/j.indmarman.2021.11.008
dc.identifier.uri https://repository.up.ac.za/handle/2263/85607
dc.language.iso en en_US
dc.publisher Elsevier en_US
dc.rights © 2021 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 100, pp. A1-A5, 2022, doi : 10.1016/j.indmarman.2021.11.008. en_US
dc.subject Teaching quality en_US
dc.subject Student evaluations en_US
dc.subject Service dominant logic en_US
dc.subject Co-creation of value en_US
dc.subject Teaching qualifications en_US
dc.subject Danish National Framework for recognition of teaching qualifications en_US
dc.title Teaching : how to ensure quality teaching, and how to recognize teaching qualifications en_US
dc.type Preprint Article en_US


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