dc.contributor.author |
Naidoo, Thiroshnee
|
|
dc.contributor.author |
Lew, Charlene
|
|
dc.date.accessioned |
2021-05-17T09:00:47Z |
|
dc.date.available |
2021-05-17T09:00:47Z |
|
dc.date.issued |
2020-09 |
|
dc.description |
Disclaimer. This case is written
solely for educational purposes
and is not intended to represent
successful or unsuccessful
managerial decision-making.
The authors may have
disguised names; financial and
other recognisable information
to protect confidentiality. |
en_ZA |
dc.description.abstract |
LEARNING OUTCOMES : The learning outcomes are as follows: understanding of the principles of choice overload and the impact of consumer choice overload on company sustainability and growth prospects; understanding of how several heuristics inform consumer decision-making; applying nudge theory to interpret and clarify the impact and consequences of nudges on consumer decision-making; and considering the challenge of a newly appointed CEO to influence consumer choice.
CASE OVERVIEW/SYNOPSIS : The case study and teaching note offers insights into the use of behavioural economics principles in consumer choice. The case study methodology was used to design, analyse and interpret the real-life application of behavioural economics in the retail sector. The case demonstrates how choice overload, dual process theory, decision heuristics and nudge theory play a role in consumer decision-making. The case offers insights into the application of behavioural economics to support the sustainability of a company in an emerging market context. Managers can use the findings to consider how to use behavioural economics principles to drive consumer choice. The application of behavioural economics to an industry facing challenges of sustainability offers new insights into how to design spaces and cues for consumer choice.
COMPLEXITY ACADEMIC LEVEL: The case study is suitable for course in business administration, specifically at postgraduate level. |
en_ZA |
dc.description.department |
Gordon Institute of Business Science (GIBS) |
en_ZA |
dc.description.librarian |
hj2021 |
en_ZA |
dc.description.uri |
https://www.emeraldinsight.com/loi/eemcs |
en_ZA |
dc.identifier.citation |
Naidoo, T. and Lew, C. (2020), "Exclusive books: applying a behavioural economics perspective", Emerald Emerging Markets Case Studies, Vol. 10 No. 3. https://doi.org/10.1108/EEMCS-04-2020-0132. |
en_ZA |
dc.identifier.issn |
2045-0621 |
|
dc.identifier.other |
10.1108/EEMCS-04-2020-0132 |
|
dc.identifier.uri |
http://hdl.handle.net/2263/79924 |
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dc.language.iso |
en |
en_ZA |
dc.publisher |
Emerald |
en_ZA |
dc.rights |
© 2020, Emerald Publishing Limited |
en_ZA |
dc.subject |
Consumer behavior |
en_ZA |
dc.subject |
Customer relations |
en_ZA |
dc.subject |
Decision sciences |
en_ZA |
dc.subject |
Behavioral economics |
en_ZA |
dc.subject |
Heuristics |
en_ZA |
dc.subject |
Decision making |
en_ZA |
dc.subject |
Choice overload |
en_ZA |
dc.subject |
Nudge theory |
en_ZA |
dc.subject |
System 1 thinking |
en_ZA |
dc.subject |
System 2 thinking |
en_ZA |
dc.subject |
Case study |
en_ZA |
dc.title |
Exclusive books : applying a behavioural economics perspective |
en_ZA |
dc.type |
Postprint Article |
en_ZA |