Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Marketing"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Marketing"

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  • Guest editorial : Marketing and corporate social responsibility and agenda for future research 
    Marín, Longinos; Lindgreen, Adam (Elsevier, 2017-07)
    The very meaning of corporate social responsibility (CSR) has transformed, from an interesting ideology to a realistic necessity for modern business.
  • The influence of market orientation, flexibility and job satisfaction on corporate entrepreneurship 
    Adonisi, Mandla; Van Wyk, Rene (Clute Institute for Academic Research, 2012-03)
    The profound dynamic changes that the South African business environment is going through and the low level of business development in the country begs for entrepreneurial innovation. This paper is an investigation into ...
  • Kevin’s Kitchen and Sports Bar 
    Hofmeyr, Andy (Emerald, 2020-07)
    LEARNING OUTCOMES : This case study provides students with the challenge of advising a small restaurant reeling under the impact of the Covid-19 crisis in South Africa. In the process, they must use their analytical skills ...
  • Leading brand communication during crises : COVID-19 lockdown at Gautrain, South Africa 
    Scheepers, Caren Brenda; Ruiters, Michele; Mthombeni, Morris (Emerald, 2023-03)
    LEARNING OUTCOMES : The learning outcomes of this study are as follows: 1. comprehending foundational dimensions of brand equity and criteria to compare the use of traditional and new media in leading brand communication ...
  • Love books : sustained success amidst uncertainties 
    Hawarden, Verity; Moore, Amy Fisher (Emerald, 2021-12)
    SUBJECT AREA : The sub field of academia that the case is designed to teach is small business development, entrepreneurship or women in business. STUDY LEVEL/APPLICABILITY : This case is appropriate for graduate and ...
  • Post-crisis sports marketing business model shifts 
    Goldman, Michael Maurice (University of Primorska, 2011)
    The impact of economic recessions on business strategy and marketing has recently received increased research attention. However, these contributions are limited, especially with respect to sports marketing businesses ...