Kevin’s Kitchen and Sports Bar

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Authors

Hofmeyr, Andy

Journal Title

Journal ISSN

Volume Title

Publisher

Emerald

Abstract

LEARNING OUTCOMES : This case study provides students with the challenge of advising a small restaurant reeling under the impact of the Covid-19 crisis in South Africa. In the process, they must use their analytical skills combined with tools derived from value-based management theory to develop a revised business strategy for the owner. CASE OVERVIEW/SYNOPSIS : Agility in any business in modern times is essential to survival – and this is particularly so for small, entrepreneurial enterprises that lack the history and resources to survive dramatic changes in the operating environment. A small restaurant in the coastal holiday village of Port Alfred, South Africa is managing to deliver a reasonable return for its owner, a former corporate financier from Johannesburg. The Covid-19 crisis requires a fundamental rethink of business strategy to ensure a future for the business. COMPLEXITY ACADEMIC LEVEL: This case study is ideal for a module in entrepreneurship for delegates in a diploma, undergraduate or postgraduate degree.

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Keywords

Employee commitment, Employee motivation, Intention to leave, Employee retention, Entrepreneurship, Financial modelling, Financial forecasting, Marketing, COVID-19 pandemic, Coronavirus disease 2019 (COVID-19), Case study, South Africa (SA), Small restaurant

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Citation

Hofmeyr, A. (2020), "Kevin’s Kitchen and Sports Bar", Emerald Emerging Markets Case Studies, Vol. 10 No. 3. https://doi.org/10.1108/EEMCS-05-2020-0158.