Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Corporate reputation"

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Corporate identity, corporate branding and corporate reputations : reconciliation and integration

Abratt, Russell; Kleyn, Nicola Susan (Emerald, 2012)

PURPOSE – The main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, ...
Director’s perspectives on the meaning and dimensions of corporate reputation

Reddiar, Chantel Amanda; Kleyn, Nicola Susan; Abratt, Russell (Association for Professional Managers in South Africa, 2012)

The purpose of this research is to explore the perspectives of directors to determine how they define, perceive, value, build and manage corporate reputation. A qualitative research design was employed. In order to gauge ...

Now showing items 1-2 of 2

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