PURPOSE – The main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, discriminates between them and represents their inter-relatedness.
DESIGN/METHODOLOGY/APPROACH – The paper draws on key literature relating to CI, CB and CR.
FINDINGS – The paper develops a framework that explains and aligns the drivers of CB and CR.
ORIGINALITY/VALUE – The article reconciles disparate views from a number of theoretical streams that have investigated CI, CB and CR and develops a comprehensive framework that shows that although the management and measurement of the constructs may overlap, the constructs themselves are not interchangeable.
The need for companies to achieve different outcomes in terms of their vision and goals has resulted in the rise of different drivers of Corporate Social Responsibility (CSR). Due to the differences in these desired outcomes ...
Van der Merwe, W.A.J. (Wesselina Andria Johanna); Puth, Gustav(Palgrave Macmillan Ltd., 2014-04)
This paper challenges three key contentions in current theory regarding the relationship between corporate trust and corporate reputation. The first contention being challenged is that corporate trust plays less of a ...
Xulu, Faith; Steyn, Benita(Unisa Press and Taylor & Francis, 2001)
This study analyses messages within corporate web pages
as physical indicators of the following: the extent to which
sampled companies provide information communication
technology (ICT) to the South African society in ...