Corporate identity, corporate branding and corporate reputations : reconciliation and integration
dc.contributor.author | Abratt, Russell | |
dc.contributor.author | Kleyn, Nicola Susan | |
dc.date.accessioned | 2012-09-28T11:38:21Z | |
dc.date.available | 2012-09-28T11:38:21Z | |
dc.date.issued | 2012 | |
dc.description.abstract | PURPOSE – The main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, discriminates between them and represents their inter-relatedness. DESIGN/METHODOLOGY/APPROACH – The paper draws on key literature relating to CI, CB and CR. FINDINGS – The paper develops a framework that explains and aligns the drivers of CB and CR. ORIGINALITY/VALUE – The article reconciles disparate views from a number of theoretical streams that have investigated CI, CB and CR and develops a comprehensive framework that shows that although the management and measurement of the constructs may overlap, the constructs themselves are not interchangeable. | en_US |
dc.description.sponsorship | The National Research Foundation of South Africa | en_US |
dc.description.uri | http://www.emeraldinsight.com/0309-0566.htm | en_US |
dc.identifier.citation | Abratt, R & Kleyn, N 2012, 'Corporate identity, corporate branding and corporate reputations : reconciliation and integration', European Journal of Marketing, vol. 47, no. 7, pp. 1048-1063. | en_US |
dc.identifier.issn | 0309-0566 (print) | |
dc.identifier.issn | 1758-7123 (online) | |
dc.identifier.other | 10.1108/03090561211230197 | |
dc.identifier.uri | http://hdl.handle.net/2263/19915 | |
dc.language.iso | en | en_US |
dc.publisher | Emerald | en_US |
dc.rights | © Emerald Group Publishing Limited | en_US |
dc.subject | Corporate identity | en_US |
dc.subject | Corporate branding | en_US |
dc.subject | Corporate reputation | en_US |
dc.title | Corporate identity, corporate branding and corporate reputations : reconciliation and integration | en_US |
dc.type | Postprint Article | en_US |