Corporate identity, corporate branding and corporate reputations : reconciliation and integration

dc.contributor.authorAbratt, Russell
dc.contributor.authorKleyn, Nicola Susan
dc.date.accessioned2012-09-28T11:38:21Z
dc.date.available2012-09-28T11:38:21Z
dc.date.issued2012
dc.description.abstractPURPOSE – The main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, discriminates between them and represents their inter-relatedness. DESIGN/METHODOLOGY/APPROACH – The paper draws on key literature relating to CI, CB and CR. FINDINGS – The paper develops a framework that explains and aligns the drivers of CB and CR. ORIGINALITY/VALUE – The article reconciles disparate views from a number of theoretical streams that have investigated CI, CB and CR and develops a comprehensive framework that shows that although the management and measurement of the constructs may overlap, the constructs themselves are not interchangeable.en_US
dc.description.sponsorshipThe National Research Foundation of South Africaen_US
dc.description.urihttp://www.emeraldinsight.com/0309-0566.htmen_US
dc.identifier.citationAbratt, R & Kleyn, N 2012, 'Corporate identity, corporate branding and corporate reputations : reconciliation and integration', European Journal of Marketing, vol. 47, no. 7, pp. 1048-1063.en_US
dc.identifier.issn0309-0566 (print)
dc.identifier.issn1758-7123 (online)
dc.identifier.other10.1108/03090561211230197
dc.identifier.urihttp://hdl.handle.net/2263/19915
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.rights© Emerald Group Publishing Limiteden_US
dc.subjectCorporate identityen_US
dc.subjectCorporate brandingen_US
dc.subjectCorporate reputationen_US
dc.titleCorporate identity, corporate branding and corporate reputations : reconciliation and integrationen_US
dc.typePostprint Articleen_US

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