Browsing Gordon Institute of Business Science (GIBS) by Subject "Journal positioning"

Browsing Gordon Institute of Business Science (GIBS) by Subject "Journal positioning"

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  • Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; Ritter, Thomas (Elsevier, 2018-02)
    This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers ...