Past, present, and future business-to-business marketing research

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Authors

Lindgreen, Adam
Di Benedetto, C. Anthony
Geersbro, Jens
Ritter, Thomas

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier

Abstract

This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management.

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Keywords

Value, Unit pricing, Technology mindset, Scientific legitimacy, Supply management, Purchasing, Peter LaPlaca, Networks, Journal positioning, Journal demographics, Internationalization, International scope, Industry clusters, Industrial marketing management (IMP), Case study, Human resource management

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Citation

Lindgreen, A., Di Benedetto, C.A., Geersbro, J. & Ritter, T., Past, present, and future business-to-business marketing research, Industrial Marketing Management (2018) 69:1-4, https://doi.org/10.1016/j.indmarman.2018.01.022.