Browsing Gordon Institute of Business Science (GIBS) by Subject "Journal demographics"

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The emergence of Industrial Marketing Management as the leading academic journal in business-to-business marketing

Di Benedetto, C. Anthony; Lindgreen, Adam (Elsevier, 2018-02)

During 1994–2016, Peter LaPlaca served as editor-in-chief of Industrial Marketing Management, an era in which the research discipline surrounding business-to-business marketing showed remarkable growth and attracted the ...
Past, present, and future business-to-business marketing research

Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; Ritter, Thomas (Elsevier, 2018-02)

This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers ...

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