Browsing Gordon Institute of Business Science (GIBS) by Author "Yusuf, Tesilimi Oladimeji"

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Browsing Gordon Institute of Business Science (GIBS) by Author "Yusuf, Tesilimi Oladimeji"

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  • CSR : a roadmap towards customer loyalty 
    Osakwe, Christian Nedu; Yusuf, Tesilimi Oladimeji (Routledge, 2021)
    The customer related corporate social responsibility (CSR) literature is enriched with studies confirming its influence on customer loyalty. Nevertheless, there are sparse studies confirming the mechanism through which CSR ...