Browsing Gordon Institute of Business Science (GIBS) by Author "Geersbro, Jens"

Browsing Gordon Institute of Business Science (GIBS) by Author "Geersbro, Jens"

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  • Editorial : Qualitative research in business marketing management 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, Sabrina C.; Geersbro, Jens (Elsevier, 2021-10)
    By investigating the development, extent, and nature of qualitative research published in Industrial Marketing Management (IMM) over a recent decade, 2008–2017, we seek to offer an insightful review of its geographical ...
  • Past, present, and future business-to-business marketing research 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; Ritter, Thomas (Elsevier, 2018-02)
    This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers ...