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Browsing Gordon Institute of Business Science (GIBS) by Author "Abratt, Russell"
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Kleyn, Nicola Susan; Abratt, Russell; Chipp, Kerry; Goldman, Michael Maurice
(University of California Press, 2012)
The building of Corporate Ethical Identity, a process referred to as “ethicalization,” is an important strategic imperative
and represents an integral part of a firm’s attempts to build a strong corporate identity across ...
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Abratt, Russell; Kleyn, Nicola Susan
(Emerald, 2023-11)
PURPOSE : As B2B firms face increasing scrutiny due to increased stakeholder awareness of environmental and social concerns, doing business with a conscience has become an important imperative. Despite a growing focus on ...
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Abratt, Russell; Kleyn, Nicola Susan
(Emerald, 2012)
PURPOSE – The main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, ...
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Reddiar, Chantel Amanda; Kleyn, Nicola Susan; Abratt, Russell
(Association for Professional Managers in South Africa, 2012)
The purpose of this research is to explore the perspectives of directors to determine how they define, perceive, value, build and manage corporate reputation. A qualitative research design was employed. In order to gauge ...
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Maunze, O’bidie Rudo; Abratt, Russell; Mingione, Michela
(Routledge, 2020)
This study explores how internal branding affects the levels of engagement with the brand by HEI students. The research setting for this study was the University of the Witwatersrand, Johannesburg, (Wits) a leading ...
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Sevel, Louise; Abratt, Russell; Kleyn, Nicola Susan
(Emerald, 2018)
PURPOSE : The purpose of this study is to understand how a large service organisation with a brand portfolio manages its corporate brand relative to its portfolio of product brands.
DESIGN/METHODOLOGY/APPROACH : The authors ...
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Diba, Hoda; Vella, Joseph M.; Abratt, Russell
(Emerald, 2019-08)
PURPOSE : This study aims to explore if and how business-to-business (B2B) companies can use social media to influence the buying process. DESIGN/METHODOLOGY/APPROACH : The study uses an exploratory approach into the ...
