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Theses and Dissertations (Marketing Management): Recent submissions
Now showing items 1-20 of 54
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(University of Pretoria, 2023-07)Many South African consumers struggle to make ends meet and consequently spend beyond their means. Although consumers try to cut down on their spending in an already challenging economic environment, higher levels of ...
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(University of Pretoria, 2023)The proliferation of information on Black women’s natural hair care products globally and in South Africa has created the need for a better understanding of the role of reference groups’ source credibility in Black African ...
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(University of Pretoria, 2021-07)The aim of this article-based thesis was to develop and test four structural models of the antecedents and outcomes of service climate on data collected from frontline employees, store managers, and customers nested in 70 ...
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(University of Pretoria, 2020)Protected areas are characterised as environments of constant change, complexity and uncertain conditions. Managers have to achieve biodiversity objectives against a backdrop of great expectations from society. Pressured ...
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(University of Pretoria, 2020-07)Brand anthropomorphism, which refers to brands being perceived as having human-like qualities, has been found to yield several brand benefits, two of which are brand loyalty and commitment and a willingness to spread ...
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(University of Pretoria, 2018)Value is considered the core of business-to-business marketing, and creating superior value from the customers’ perspective is key to gaining and maintaining a differentiating advantage in an increasingly competitive and ...
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(University of Pretoria, 2018)The study examines the effect of the users’ perceived brand personality (PBP) of social media (Facebook, LinkedIn and YouTube) on attitude, motivation, behavioural intent, and behaviour. The study applies Aaker’s (1997) ...
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(University of Pretoria, 2018)The African continent continues to register an increase in the uptake of smartphones and other personal digital assistants, all of which are capable of making mobile payments. Consequently, mobile payment service providers ...
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(University of Pretoria, 2017)Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a very young age, individuals are involved in consumer behaviour as an integral part of their everyday lives. From searching ...
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(University of Pretoria, 2016)Business-to-business (B2B) marketing is one of the most underestimated and under-researched fields in marketing. Due to the unique characteristics of B2B markets, the emphasis has always been on one-on-one communication ...
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The nature and value of recruitment and talent management analytics : a systematic literature review (University of Pretoria, 2016)Introduction: In the current rapidly changing world of work, organisations are investing increasingly in workforce planning. Throughout times, recruiting and retaining talented employees have been one of the most complex ...
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(University of Pretoria, 2015)Rapid growth in the mobile telecommunications industry has resulted in near-saturated markets and thus intense competition. Due to high new customer acquisition costs, mobile network operators (MNOs) provide attractive ...
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(University of Pretoria, 2015)The competitiveness of commercial banks is of vital importance for a developing country that is striving to enhance the standard of living of its citizens by ensuring an expansion of banking services. Several international ...
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(University of Pretoria, 2014)Internet penetration and access to the World Wide Web is growing at a rapid pace in South Africa. Progressively Internet users have become online consumers, buying books, music, insurance, electronics, furniture, groceries, ...
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(University of Pretoria, 2006)Read abstract in the document
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(University of Pretoria, 2014)The shopping centre industry is booming and shopping centres are built and planned in areas where previously there were no formal shopping opportunities. The profile of the typical South African shopper or consumer has ...
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(University of Pretoria, 2014)The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example attitude, motivation and learning) ...
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(University of Pretoria, 2014)South Africa has undergone profound political and social transformations since 1990. These changes influenced the perceptions of individuals in Generations X and Y. In South Africa, the members of Generation X experienced ...
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(University of Pretoria, 2013)The SA government has identified the craft industry as a key focus area contributing to sustainable development, economic growth and employment opportunities. However the industry faces many challenges such as global ...
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(University of Pretoria, 2013)The financial meltdown that started in 2008 has had a severe influence on financial institutions worldwide. Financial sectors, and especially banks, were impacted severely due to bad debts that reached record highs. During ...
Now showing items 1-20 of 54