• The role of consumer spending self-control in the relationship between psychological needs and well-being 

  Du Plessis, Laureane (University of Pretoria, 2023-07)

  Many South African consumers struggle to make ends meet and consequently spend beyond their means. Although consumers try to cut down on their spending in an already challenging economic environment, higher levels of ...
• The role of reference groups as credible sources in African women’s natural hair care consumption behaviour 

  Batandwa, Simelane Lerato (University of Pretoria, 2023)

  The proliferation of information on Black women’s natural hair care products globally and in South Africa has created the need for a better understanding of the role of reference groups’ source credibility in Black African ...
• Establishing the antecedents and outcomes of service climate 

  Kotze, Theuns G. (University of Pretoria, 2021-07)

  The aim of this article-based thesis was to develop and test four structural models of the antecedents and outcomes of service climate on data collected from frontline employees, store managers, and customers nested in 70 ...
• Modelling the uptake of visitor research in protected area visitor management 

  Slabbert, Liandi Magdalena (University of Pretoria, 2020)

  Protected areas are characterised as environments of constant change, complexity and uncertain conditions. Managers have to achieve biodiversity objectives against a backdrop of great expectations from society. Pressured ...
• The role of gender in brand anthropomorphism of brand spokes-characters 

  Verbeek, Jade (University of Pretoria, 2020-07)

  Brand anthropomorphism, which refers to brands being perceived as having human-like qualities, has been found to yield several brand benefits, two of which are brand loyalty and commitment and a willingness to spread ...
• Establishing the antecedents and outcomes of a value creation strategy in business banking 

  Zietsman, Mariette Louise (University of Pretoria, 2018)

  Value is considered the core of business-to-business marketing, and creating superior value from the customers’ perspective is key to gaining and maintaining a differentiating advantage in an increasingly competitive and ...
• The influence of perceived brand personality of social media on users' attitude motivations and behaviour 

  Mutsikiwa, Munyaradzi (University of Pretoria, 2018)

  The study examines the effect of the users’ perceived brand personality (PBP) of social media (Facebook, LinkedIn and YouTube) on attitude, motivation, behavioural intent, and behaviour. The study applies Aaker’s (1997) ...
• Consumers' adoption and continuance intention to use mobile payment services 

  Humbani, Michael (University of Pretoria, 2018)

  The African continent continues to register an increase in the uptake of smartphones and other personal digital assistants, all of which are capable of making mobile payments. Consequently, mobile payment service providers ...
• The effect of personal cultural orientations on consumer decision-making styles through consumer involvement 

  Isaacson, Jeff Ian (University of Pretoria, 2017)

  Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a very young age, individuals are involved in consumer behaviour as an integral part of their everyday lives. From searching ...
• The role of the sales process at trade shows 

  Drotsky, Gert Antonie Petrus (University of Pretoria, 2016)

  Business-to-business (B2B) marketing is one of the most underestimated and under-researched fields in marketing. Due to the unique characteristics of B2B markets, the emphasis has always been on one-on-one communication ...
• The nature and value of recruitment and talent management analytics : a systematic literature review 

  van Niekerk, Roelien (University of Pretoria, 2016)

  Introduction: In the current rapidly changing world of work, organisations are investing increasingly in workforce planning. Throughout times, recruiting and retaining talented employees have been one of the most complex ...
• A comparison between switching intention and switching behaviour in the South African mobile telecommunication industry 

  Van der Merwe, Michelle Caroline (University of Pretoria, 2015)

  Rapid growth in the mobile telecommunications industry has resulted in near-saturated markets and thus intense competition. Due to high new customer acquisition costs, mobile network operators (MNOs) provide attractive ...
• Cultural orientation service performance and customer satisfaction as antecedents of corporate reputation in the Tanzanian banking industry 

  Fasha, George Sinesius (University of Pretoria, 2015)

  The competitiveness of commercial banks is of vital importance for a developing country that is striving to enhance the standard of living of its citizens by ensuring an expansion of banking services. Several international ...
• The determinants of South African consumers’ online shopping satisfaction 

  Botha, Dawid H. (University of Pretoria, 2014)

  Internet penetration and access to the World Wide Web is growing at a rapid pace in South Africa. Progressively Internet users have become online consumers, buying books, music, insurance, electronics, furniture, groceries, ...
• An investigation of the purchasing of status brands and conspicuous consumption among students at a tertiary level 

  McDonald, A (University of Pretoria, 2006)

  Read abstract in the document
• Black consumers’ shopping patronage and perceptions of the Riverside Mall’s attractiveness 

  Breytenbach, Annemarie (University of Pretoria, 2014)

  The shopping centre industry is booming and shopping centres are built and planned in areas where previously there were no formal shopping opportunities. The profile of the typical South African shopper or consumer has ...
• South African females' willingness to pay for ethically framed personal care products 

  Lynch, Anna-Mart (University of Pretoria, 2014)

  The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example attitude, motivation and learning) ...
• Generational differences in South African consumers' brand equity perceptions 

  Mosupyoe, Sebilaro Sybil Lebogang Ntshole (University of Pretoria, 2014)

  South Africa has undergone profound political and social transformations since 1990. These changes influenced the perceptions of individuals in Generations X and Y. In South Africa, the members of Generation X experienced ...
• An Investigation into buyer behaviour of craft retailers in South Africa 

  Makhitha, K.M. (Khathutshelo Mercy) (University of Pretoria, 2013)

  The SA government has identified the craft industry as a key focus area contributing to sustainable development, economic growth and employment opportunities. However the industry faces many challenges such as global ...
• The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector 

  Wiese, Petrus Benjamin (University of Pretoria, 2013)

  The financial meltdown that started in 2008 has had a severe influence on financial institutions worldwide. Financial sectors, and especially banks, were impacted severely due to bad debts that reached record highs. During ...

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