Browsing Theses and Dissertations (Marketing Management) by Supervisor "Strasheim, Arien"

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Cultural orientation service performance and customer satisfaction as antecedents of corporate reputation in the Tanzanian banking industry

Fasha, George Sinesius (University of Pretoria, 2015)

The competitiveness of commercial banks is of vital importance for a developing country that is striving to enhance the standard of living of its citizens by ensuring an expansion of banking services. Several international ...
Marketing to young adults in the context of a postmodern society

Goneos-Malka, Amaleya (University of Pretoria, 2011)

In today’s society media is ubiquitous. Through its pervasiveness it plays an inextricable role in society, impacting on culture, economy, politics, education and communication. In a postmodern society technological advances ...

Now showing items 1-2 of 2

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