- UPSpace Home
- →
- Economic and Management Sciences
- →
- Marketing Management
- →
- Theses and Dissertations (Marketing Management)
- →
- Browsing Theses and Dissertations (Marketing Management) by Supervisor
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browsing Theses and Dissertations (Marketing Management) by Supervisor "North, Ernest J."
Now showing items 1-6 of 6
-
(University of Pretoria, 2014)The shopping centre industry is booming and shopping centres are built and planned in areas where previously there were no formal shopping opportunities. The profile of the typical South African shopper or consumer has ...
-
(University of Pretoria, 2006-11-02)Please read the abstract in the section 00front of this document
-
(University of Pretoria, 2011-06-07)Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through ...
-
(University of Pretoria, 2011)Advertisements reflect the reality in society. Or so they should. As a minimum, advertisements should resonate with the intended target audience. Advertisements targeting female consumers have been accused of continually ...
-
(University of Pretoria, 2005-07-08)This study explores the nature, role and planning of the alternative brand contact. The concept of alternative brand contact is embedded in integrated brand contact management. Based on the outside-in and zero-based planning ...
-
(University of Pretoria, 2014)The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example attitude, motivation and learning) ...
Now showing items 1-6 of 6