Browsing Theses and Dissertations (Marketing Management) by Supervisor "Mostert, P.G. (Pierre)"

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Establishing the antecedents and outcomes of a value creation strategy in business banking

Zietsman, Mariette Louise (University of Pretoria, 2018)

Value is considered the core of business-to-business marketing, and creating superior value from the customers’ perspective is key to gaining and maintaining a differentiating advantage in an increasingly competitive and ...
Establishing the antecedents and outcomes of service climate

Kotze, Theuns G. (University of Pretoria, 2021-07)

The aim of this article-based thesis was to develop and test four structural models of the antecedents and outcomes of service climate on data collected from frontline employees, store managers, and customers nested in 70 ...

Now showing items 1-2 of 2

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