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- Browsing Theses and Dissertations (Marketing Management) by Supervisor
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Browsing Theses and Dissertations (Marketing Management) by Supervisor "Maree, Tania"
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(University of Pretoria, 2018)The study examines the effect of the users’ perceived brand personality (PBP) of social media (Facebook, LinkedIn and YouTube) on attitude, motivation, behavioural intent, and behaviour. The study applies Aaker’s (1997) ...
Now showing items 1-1 of 1