Browsing Theses and Dissertations (Marketing Management) by Supervisor "Du Plessis, P.J."

Now showing items 1-4 of 4

The development of a framework for structuring integrated communication in South African organisations

Ehlers, Lene (University of Pretoria, 2006-09-05)

Please read the abstract in the section 00front of this document
Factors affecting decision-making in South African sport sponsorships

Van Heerden, Cornelius Hendrik, 1957- (University of Pretoria, 2001)

This study explores the theoretical construct of sport sponsorship and where it fits into general marketing and sport marketing theory. The direct expenditure in the local sport sponsorship industry is estimated at close ...
An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa

Herbst, F.J. (Frederick Jacobus) (University of Pretoria, 2003-06-26)

An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in South Africa. The product life cycle concept is currently a dominant component of marketing ...
South African consumers' information privacy concerns : an investigation in a commercial environment

Jordaan, Yolanda (University of Pretoria, 2007-08-20)

Please read the abstract (Synopsis) in the section 00front of this document

Now showing items 1-4 of 4

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