Browsing Theses and Dissertations (Marketing Management) by Subject "Analysis"

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An Impact analysis of South Africa's national strategy for the development and promotion of SMMEs

Chalera, Clement Stanley (University of Pretoria, 2007-05-02)

This study explores the effectiveness of the South African National Strategy for the development and promotion of small businesses in South Africa, where it first evaluates the effectiveness of the instructional framework ...
Internet marketing communications : a content analysis of the web sites of graded South African Lodges

Nothnagel, Bianca Lizelle (University of Pretoria, 2007-10-17)

Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent ...

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