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The theory of planned behaviour and user engagement applied to Facebook advertising
Sanne, P.N.C. (Petra)
;
Wiese, Melanie
(
AOSIS Open Journals
,
2018-06-05
)
Motivation, engagement, attitudes and buying intent of female Facebook users
Le Roux, Irene
;
Maree, Tania
(
University of Johannesburg
,
2016-04-04
)
Friends with benefits : can firms benefit from consumers’ sense of community in brand Facebook pages?
Wiese, Melanie
;
Akareem, Husain Salilul
(
Emerald
,
2019-10
)
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, Munyaradzi
;
Maree, Tania
(
Inderscience
,
2019-10
)
Online privacy-related predictors of Facebook usage intensity
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2017-05
)
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Author
Maree, Tania (2)
Wiese, Melanie (2)
Akareem, Husain Salilul (1)
Jordaan, Yolanda (1)
Le Roux, Irene (1)
Mutsikiwa, Munyaradzi (1)
Sanne, P.N.C. (Petra) (1)
Van Heerden, Gene (1)
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Facebook (5)
Social media (5)
South Africa (SA) (2)
Advertising (1)
Brand attitudes (1)
Brand community (1)
Brand personality scale (BPS) (1)
Buying intent (1)
Consumers (1)
Engagement (1)
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