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Showing 5 out of a total of 338 results for community: Marketing Management.
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The influence of passenger satisfaction on relationship formation in the South African domestic airline industry
De Meyer, C.F.
;
Mostert, P.G. (Pierre)
(
Association for Professional Managers in South Africa
,
2011
)
A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution
Wiese, Melanie
;
Van Heerden, Cornelius Hendrik, 1957-
;
Jordaan, Yolanda
;
North, Ernest J.
(
College of Economic and Management Sciences, University of South Africa
,
2009-04
)
The role of marketing and advertising in the legal profession
Breytenbach, A.
;
North, Ernest J.
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2000-09
)
Building customer relationships as retention strategy in the South African domestic passenger airline industry
Mostert, P.G. (Pierre)
;
De Meyer, Christine
(
University of Johannesburg
,
2010
)
A comparative study of customer-based brand equity across selected South African hotels
Nel, J.D.W.
;
North, Ernest J.
;
Myburg, T.
;
Hern, L.
(
Juta
,
2009-05
)
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Author
Mostert, P.G. (Pierre) (48)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
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UCTD (54)
South Africa (SA) (25)
Marketing (24)
Relationship marketing (16)
Relationship intention (15)
Advertising (13)
Facebook (13)
Social media (11)
Consumers (10)
Customer satisfaction (10)
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