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Browsing Theses and Dissertations (Communication Management) by Author

Browsing Theses and Dissertations (Communication Management) by Author "Coetzee, Elsie Margaretha"

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Strategic communication in alliances : perceptions of alliances partners on relationship outcomes

Coetzee, Elsie Margaretha (University of Pretoria, 2008-11-25)

Organisations experience increased social, political and economic pressure that is evident in the increased pressure that stakeholders place on organisations. Organisations increasingly realise that stakeholders’ values ...

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