Please note, we are experiencing high volume submissions; you will receive confirmations of submissions in due course. Data upload (DOI): https://researchdata.up.ac.za/ UPSpace: https://repository.up.ac.za/handle/2263/51914
Theses and Dissertations (Communication Management)
Recent Submissions
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Motlhabane, Goodwill Mothomogolo
(University of Pretoria, 2021)
Current land use conflicts between the Basarwa (Bushmen) and the Botswana Government over access to the Moremi Game Reserve and the use of resources found in it, provide opportunities and challenges for all the stakeholders ...
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Mosupyoe, Sebilaro Sybil Lebogang Ntshole
(University of Pretoria, 2022)
Small, micro and medium enterprises (SMMEs) engage in branding as an afterthought or informally. Brand building and development are the foundations of successful businesses. Brand building establishes awareness about a ...
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Green, Nadja
(University of Pretoria, 2019)
In South Africa, as in many countries, organisations are required by law to communicate with their customers in plain language. Plain language could also be viewed as a business requirement due to the central role that it ...
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Mushunje, Martha
(University of Pretoria, 2020)
The quality of products and services has become imperative to the day-to-day running
of organisations. Services offered to customers need to be prompt and reliable to
increase customer’s commitments to its utilisation ...
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Selebi, Olebogeng
(University of Pretoria, 2019)
The National Development Plan (NDP) is South Africa’s most recent economic plan. Its goal is to reduce poverty and inequality by the year 2030. The uniqueness of the NDP lies in its focus on harnessing the energies of all ...
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Mpofu, Bheki Mallon
(University of Pretoria, 2019)
The concept of corporate reputation has received considerable attention in the last
few decades from both researchers and company executives alike, amid indications
that having a good corporate reputation ultimately ...
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Gericke, Aimee
(University of Pretoria, 2019)
Community engagement is at the heart of this study and the main objective is to help organisations in the Middle East like Spinneys Dubai to build on their CSR strategy to impact community development more effectively by ...
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D'Oliveira, Eden Arlene
(University of Pretoria, 2019)
The importance of the South African wine industry has grown due to increased access to global markets and its growing contribution to the GDP. The sector contributed R36 billion (1.2%) to the GDP in 2018 and continues to ...
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Taljaard, Adriaan Louis
(University of Pretoria, 2018)
Challenges in the socio-economic system often demand an original approach for leadership to find new solutions to existing and often recurring problems. Communicative leadership, with its focus on interaction, dialogue, ...
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Reyneke, Annerie
(University of Pretoria, 2019)
The role of a positive communication climate to increase employee engagement levels has not been sufficiently researched, with only a limited number of studies showing the direct relationship between communication climate ...
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Ramnath, Nitha
(University of Pretoria, 2018)
Financial services are not easily accessible to people in remote rural areas. In a contemporary business environment, financial institutions close bank branches in remote areas due to the cost associated with sustaining ...
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Mmutle, Tsietsi Jeffrey
(University of Pretoria, 2018)
Communication and governance are as ancient as human civilisation across a number of African countries – the concepts date back to the era of chieftaincies and the kingdom rule, which seemingly, dominated how communities ...
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Mkombe, Tsitsi Sekesayi
(University of Pretoria, 2018)
The main purpose of this research was to investigate the communicative decision-making that takes place within the relationship between corporate donors and Non-governmental Organisations (NGOs) recipients. An extensive ...
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Van den Heever, Juran Jurgens
(University of Pretoria, 2018)
The primary purpose of this study is to investigate whether a proposed online reputation management framework can be implemented for an NPO to determine whether content and conversations on social media have an influence ...
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Letlatsa, Relebohile Magdalene Matsepo
(University of Pretoria, 2018)
The main purpose of this research was to establish how institutions of higher learning
(IHLs) in Lesotho can enhance the implementation of their strategic plans by engaging
stakeholders in the communication planning and ...
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Leonard, Anne
(University of Pretoria, 2018)
Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however ...
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Van der Merwe, Seugnet
(University of Pretoria, 2017)
The corporate world is constantly changing and it is changing at a very fast pace. In order for employees to stay relevant in their organisations, as well as in the rest of the corporate world, the focus needs to be on how ...
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Kleinhans, Zydèlia
(University of Pretoria, 2017)
Every few decades, a new generation enters the workplace and organisational leaders are facing challenges with finding the best ways to lead and maximise their contributions within the multi-generational workforce. The ...
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Cupido, Ema Elsbeth
(University of Pretoria, 2017)
Reputation management involves more than just image, identity and brand management. There is a definitive link between stakeholders within an organisation and its reputation, since those stakeholders can make or break the ...
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Cruickshank, Mercia
(University of Pretoria, 2017)
The global impact of HIV/Aids on children is ever-increasing. In an emerging country, such as South Africa, the number of orphans and vulnerable children due to HIV/Aids has caused the increased need of Non Profit Organisations ...
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