• Towards a community involvement framework for remote area communities in Botswana 

  Motlhabane, Goodwill Mothomogolo (University of Pretoria, 2021)

  Current land use conflicts between the Basarwa (Bushmen) and the Botswana Government over access to the Moremi Game Reserve and the use of resources found in it, provide opportunities and challenges for all the stakeholders ...
• A brand communication model for micro and small enterprises in South African townships 

  Mosupyoe, Sebilaro Sybil Lebogang Ntshole (University of Pretoria, 2022)

  Small, micro and medium enterprises (SMMEs) engage in branding as an afterthought or informally. Brand building and development are the foundations of successful businesses. Brand building establishes awareness about a ...
• Towards a conceptual framework for implementing plain language as a strategic priority in organisations 

  Green, Nadja (University of Pretoria, 2019)

  In South Africa, as in many countries, organisations are required by law to communicate with their customers in plain language. Plain language could also be viewed as a business requirement due to the central role that it ...
• Customer Perceptions of Community Information Centres in Zimbabwe 

  Mushunje, Martha (University of Pretoria, 2020)

  The quality of products and services has become imperative to the day-to-day running of organisations. Services offered to customers need to be prompt and reliable to increase customer’s commitments to its utilisation ...
• Towards a communication framework for South Africa's National Development Plan(NDP) 

  Selebi, Olebogeng (University of Pretoria, 2019)

  The National Development Plan (NDP) is South Africa’s most recent economic plan. Its goal is to reduce poverty and inequality by the year 2030. The uniqueness of the NDP lies in its focus on harnessing the energies of all ...
• Corporate reputation and financial performance : perspectives of South African executives 

  Mpofu, Bheki Mallon (University of Pretoria, 2019)

  The concept of corporate reputation has received considerable attention in the last few decades from both researchers and company executives alike, amid indications that having a good corporate reputation ultimately ...
• Sport sponsorship as a community engagement tool : Spinneys Dubai 92 Cycle Challenge 

  Gericke, Aimee (University of Pretoria, 2019)

  Community engagement is at the heart of this study and the main objective is to help organisations in the Middle East like Spinneys Dubai to build on their CSR strategy to impact community development more effectively by ...
• Towards a conceptual framework for stakeholder relationship management on South African wine farms 

  D'Oliveira, Eden Arlene (University of Pretoria, 2019)

  The importance of the South African wine industry has grown due to increased access to global markets and its growing contribution to the GDP. The sector contributed R36 billion (1.2%) to the GDP in 2018 and continues to ...
• Integrative communication for organisational sustainability 

  Taljaard, Adriaan Louis (University of Pretoria, 2018)

  Challenges in the socio-economic system often demand an original approach for leadership to find new solutions to existing and often recurring problems. Communicative leadership, with its focus on interaction, dialogue, ...
• The influence of communication climate on job resources to improve employee engagement 

  Reyneke, Annerie (University of Pretoria, 2019)

  The role of a positive communication climate to increase employee engagement levels has not been sufficiently researched, with only a limited number of studies showing the direct relationship between communication climate ...
• Factors affecting the adoption of mobile banking among rural South Africans 

  Ramnath, Nitha (University of Pretoria, 2018)

  Financial services are not easily accessible to people in remote rural areas. In a contemporary business environment, financial institutions close bank branches in remote areas due to the cost associated with sustaining ...
• Investigating communicative decision-making in the relationship between corporate donors and NGO recipients 

  Mkombe, Tsitsi Sekesayi (University of Pretoria, 2018)

  The main purpose of this research was to investigate the communicative decision-making that takes place within the relationship between corporate donors and Non-governmental Organisations (NGOs) recipients. An extensive ...
• Strategic communication management for governance and sustainability : a participatory communication perspective for inclusive citizenry engagement 

  Mmutle, Tsietsi Jeffrey (University of Pretoria, 2018)

  Communication and governance are as ancient as human civilisation across a number of African countries – the concepts date back to the era of chieftaincies and the kingdom rule, which seemingly, dominated how communities ...
• Investigating social media conversations : towards designing an online reputation management framework for NGO's 

  Van den Heever, Juran Jurgens (University of Pretoria, 2018)

  The primary purpose of this study is to investigate whether a proposed online reputation management framework can be implemented for an NPO to determine whether content and conversations on social media have an influence ...
• Implementation of a communication strategy for stakeholder engagement in institutions of higher learning in Lesotho 

  Letlatsa, Relebohile Magdalene Matsepo (University of Pretoria, 2018)

  The main purpose of this research was to establish how institutions of higher learning (IHLs) in Lesotho can enhance the implementation of their strategic plans by engaging stakeholders in the communication planning and ...
• Corporate reputation risk in relation to the social media landscape 

  Leonard, Anne (University of Pretoria, 2018)

  Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however ...
• The incorporation of internal communication into career development and support for human resources 

  Van der Merwe, Seugnet (University of Pretoria, 2017)

  The corporate world is constantly changing and it is changing at a very fast pace. In order for employees to stay relevant in their organisations, as well as in the rest of the corporate world, the focus needs to be on how ...
• A conceptual framework of preferred leadership style and leadership communication for Generation Y employees 

  Kleinhans, Zydèlia (University of Pretoria, 2017)

  Every few decades, a new generation enters the workplace and organisational leaders are facing challenges with finding the best ways to lead and maximise their contributions within the multi-generational workforce. The ...
• A reputation chain analysis of the nursing profession in the Western Cape Province 

  Cupido, Ema Elsbeth (University of Pretoria, 2017)

  Reputation management involves more than just image, identity and brand management. There is a definitive link between stakeholders within an organisation and its reputation, since those stakeholders can make or break the ...
• The role of stakeholder dialogue in the sustainable management of HIV/Aids non-profit organisations 

  Cruickshank, Mercia (University of Pretoria, 2017)

  The global impact of HIV/Aids on children is ever-increasing. In an emerging country, such as South Africa, the number of orphans and vulnerable children due to HIV/Aids has caused the increased need of Non Profit Organisations ...

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