Browsing Theses and Dissertations (Communication Management) by Subject "Marketing communication mix"
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Browsing Theses and Dissertations (Communication Management) by Subject "Marketing communication mix"
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(University of Pretoria, 2022)Small, micro and medium enterprises (SMMEs) engage in branding as an afterthought or informally. Brand building and development are the foundations of successful businesses. Brand building establishes awareness about a ...
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