Browsing Theses and Dissertations (Communication Management) by Subject "Information"

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Developing key performance indicators for corporate communication in the information technology industry

Shackleton, Celeste (University of Pretoria, 2007-05-16)

This study examines the development of performance measurement tools, in the form of Key Performance Indicators (KPI), for corporate communication in the Information Technology (IT) industry, to aid in the alignment of its ...
Information needs and source preference of prospective learners at tertiary institutions : an integrated marketing communication approach

Bonnema, Jeanne Susan (University of Pretoria, 2007-05-07)

Since 2000, the educational landscape in South Africa has been undergoing immense changes, which have impacted on the perceptions and consumer behaviour of prospective students. Public tertiary institutions were merged ...
Managing participatory development communication : the case for the government communication and information system (GCIS)

Netshitomboni, Lusani Rabelani (University of Pretoria, 2007-05-02)

The political changes in South Africa since 2004 had an impact on all government operations. Amongst other things, the manner in which government communicates with the people had to change to reflect the new political ...

Now showing items 1-3 of 3

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