Browsing Theses and Dissertations (Communication Management) by Author "Steyn, Benita"

Browsing Theses and Dissertations (Communication Management) by Author "Steyn, Benita"

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  • Strategic management roles of the corporate communication function 
    Steyn, Benita (University of Pretoria, 2000)
    Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision ...
  • Strategic management roles of the corporate communication function 
    Steyn, Benita (University of Pretoria, 2000)
    Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision ...