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Browsing Theses and Dissertations (Communication Management) by Author

Browsing Theses and Dissertations (Communication Management) by Author "Shackleton, Celeste"

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Developing key performance indicators for corporate communication in the information technology industry

Shackleton, Celeste (University of Pretoria, 2007-05-16)

This study examines the development of performance measurement tools, in the form of Key Performance Indicators (KPI), for corporate communication in the Information Technology (IT) industry, to aid in the alignment of its ...

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