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- Browsing Theses and Dissertations (Communication Management) by Issue Date
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Browsing Theses and Dissertations (Communication Management) by Issue Date
Now showing items 21-40 of 63
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(University of Pretoria, 2007-05-09)
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(University of Pretoria, 2007-05-16)This study examines the development of performance measurement tools, in the form of Key Performance Indicators (KPI), for corporate communication in the Information Technology (IT) industry, to aid in the alignment of its ...
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(University of Pretoria, 2007-11-22)Please read the abstract in the section, 00front of this document.
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(University of Pretoria, 2008-06-02)South Africa, as a developing country, depends on science and technology to support industries to reach informed decisions and be competitive in the international marketplace. However, most people cannot distinguish between ...
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(University of Pretoria, 2008-08-07)This research was conducted to analyse the crisis communication strategy used by Helios Airways after its Flight CY522 crash on 14 August 2005. The objective of the study was: • to examine the communication strategies ...
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(University of Pretoria, 2008-11-25)Organisations experience increased social, political and economic pressure that is evident in the increased pressure that stakeholders place on organisations. Organisations increasingly realise that stakeholders’ values ...
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(University of Pretoria, 2009)South Africa’s democratic political regime opened up a global operating environment, affecting all sectors of the economy including the nonprofit sector. Models of sustainability have become more important than ever, with ...
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(University of Pretoria, 2009-01-01)AFRIKAANS: Afrikaans, as een van 11 amptelike landstale, bevind homself in ’n unieke posisie as ’n belangrike bemarkingskommunikasietaal. Die assosiasie tussen Afrikaans en die apartheidsregering het die beeld van Afrikaans, ...
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(University of Pretoria, 2010)The role and importance of international non-governmental organisations (INGOs) has increased with globalisation and the growth of global institutions. Not only do INGOs play a major role in aid delivery in developing ...
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(University of Pretoria, 2011-10-17)This study was undertaken to evaluate, within the context of a selected Social Marketing Model, the strategies that South Africa has been using in the past 10 years in promoting Road Safety in the country. The underpinning ...
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(University of Pretoria, 2012-11-22)The short-term insurance industry in South Africa is extremely competitive and it is a challenge to retain clients in order to remain profitable. In light of this the intention of this study was to investigate suggestions ...
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(University of Pretoria, 2012-11-22)Over the past few years, social media have become both a part of everyday life and a topic of research interest. The impact of the increased use of social media and their integration into society is important from the human ...
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(University of Pretoria, 2013)
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(University of Pretoria, 2014)The creation of value in and for organisations and societies has become a major area of interest in the triple context environment of people, planet and profit. The role of communication in this process prompted this ...
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(University of Pretoria, 2014)In today’s rapidly changing world of work, where dramatic, unpredictable and complex change is redefining the way in which organisations are to be managed, a realisation has emerged that the intra- and interpersonal ...
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(University of Pretoria, 2015)
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(University of Pretoria, 2015)The main purpose of this research was to investigate whether communicating corporate social responsibility (CSR) to stakeholders through social networking sites (SNSs) could be regarded as a new avenue for reputation ...
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(University of Pretoria, 2015)The majority of the South African gym population don’t visit the gym enough to reap the health rewards. This is not only detrimental for the individual, but also the country as a whole as it impacts the economy. Numerous ...
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(University of Pretoria, 2015)Communication practice in relation to government communication reveals a lacuna in research and literature. Heise (1985:199) lamented the lack of academic interest in government communication. Because of such scant literature, ...
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Interpretation of campaign briefs between South African financial services and advertising agencies (University of Pretoria, 2016)Financial services companies need to create awareness around their value offering of intangible services in the market and use advertising campaigns to achieve this awareness and subsequent sales. The study looks at the ...
Now showing items 21-40 of 63