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Browsing Research Articles (Communication Management) by Author "Van Zyl, C."

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What inspires birders to migrate South towards Africa? A quantitative measure of international avitourist motivation

Conradie, N.; Van Zyl, C.; Strasheim, Arien (College of Economic and Management Sciences, University of South Africa, 2013-05-05)

Despite the rapid growth of avitourism (birding) globally, the international market potential of avitourism is not fully utilised. This research endeavoured to develop a multidimensional measure of avitourist motivation ...

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