Browsing Research Articles (Communication Management) by Author "Van Eck, A."

Browsing Research Articles (Communication Management) by Author "Van Eck, A."

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  • Perceptions of branding in the clothing industry : a survey among black adolescents 
    Van Eck, A.; Grobler, Anske F.; Herbst, F.J. (Frederick Jacobus) (Southern African Communication Association, 2004-07)
    Young black adolescents can no longer be ignored as an important and strategic market segment in the South African clothing industry. Yet, very little research has been undertaken in the academic domain on their perceptions ...