Browsing Research Articles (Communication Management) by Author "Strasheim, Arien"

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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Goneos-Malka, Amaleya Catherina; Strasheim, Arien; Grobler, Anske F. (Elsevier, 2014-11)

The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
What inspires birders to migrate South towards Africa? A quantitative measure of international avitourist motivation

Conradie, N.; Van Zyl, C.; Strasheim, Arien (College of Economic and Management Sciences, University of South Africa, 2013-05-05)

Despite the rapid growth of avitourism (birding) globally, the international market potential of avitourism is not fully utilised. This research endeavoured to develop a multidimensional measure of avitourist motivation ...

Now showing items 1-2 of 2

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