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Browsing Research Articles (Communication Management) by Author "Steyn, Benita"
Now showing items 1-8 of 8
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Steyn, Benita (Southern African Communication Association, 1999-07)The aim of this empirical study was to determine the chief executive's role expectations of the most senior manager or practitioner responsible for the corporate communication (public relations) function in the organisation, ...
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Communication strategy for community development : a case study of the Heifer project - South Africa Steyn, Benita; Nunes, Monica (Unisa Press and Taylor & Francis, 2001)The objective of this qualitative pilot study was to develop a model to be used by a development agency in formulating communication strategy for community development, providing direction to development communication (DC) ...
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Steyn, Benita; De Beer, Estelle (South African Communication Association, 2012)The research objective for the study was to conceptualise strategic communication management (SCM) in the context of governance. Based on the insights obtained through the conceptual analysis, the core of corporate ...
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Steyn, Benita; Green, Mateboho (Southern African Communication Association, 2001-12)The first phase of this qualitative study employed the extended case method. Its aim was to explore the role behaviour of the most senior corporate communication practitioner in the government Department of Housing, South ...
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Steyn, Benita (Southern African Communication Association, 2002-12)The aim of this research is to provide a meta-theoretical framework for the conceptualisation of the role of the corporate communication strategist. The latter has previously been conceptualised by the author as a role at ...
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Steyn, Benita (Southern African Communication Association, 2000-12)The body of knowledge in the field of corporate communication indicates a strategic role for the corporate communication manager. However, there are but a few references to corporate communication 'strategy' in a strategic ...
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Xulu, Faith; Steyn, Benita (Unisa Press and Taylor & Francis, 2001)This study analyses messages within corporate web pages as physical indicators of the following: the extent to which sampled companies provide information communication technology (ICT) to the South African society in ...
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Steyn, Benita; Grobler, Anske F.; Cilliers, B. (Southern African Communication Association, 2005-07)Organisations know that the Internet could or should play an important role in goal achievement, but are uncertain about its strategic application. It can therefore be said that the Internet remains largely 'a technology ...
Now showing items 1-8 of 8