Browsing Research Articles (Communication Management) by Subject "Organizations"

Browsing Research Articles (Communication Management) by Subject "Organizations"

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  • CEO expectations in terms of PR roles 
    Steyn, Benita (Southern African Communication Association, 1999-07)
    The aim of this empirical study was to determine the chief executive's role expectations of the most senior manager or practitioner responsible for the corporate communication (public relations) function in the organisation, ...
  • Communication and leader-member exchange : a South African case study 
    Price, Gill; Bezuidenhout, Louise (Southern African Communication Association, 2005-07)
    This study partially replicated similar research conducted by Yrle, Hartman & Galle (2002:262) and Yrle, Hartman & Galle (2003:95-96) in the United States (US), which examined the correlations between communication style ...
  • A meta-theoretical framework for the role of the corporate communication strategist 
    Steyn, Benita (Southern African Communication Association, 2002-12)
    The aim of this research is to provide a meta-theoretical framework for the conceptualisation of the role of the corporate communication strategist. The latter has previously been conceptualised by the author as a role at ...
  • Model for developing corporate communication strategy 
    Steyn, Benita (Southern African Communication Association, 2000-12)
    The body of knowledge in the field of corporate communication indicates a strategic role for the corporate communication manager. However, there are but a few references to corporate communication 'strategy' in a strategic ...
  • Public relations roles empirically verified among public relations practitioners in Africa 
    Van Heerden, Gene; Rensburg, Ronel S. (Southern African Communication Association, 2005-07)
    There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing ...
  • A theoretical framework for the concept of 'Internet strategy' 
    Steyn, Benita; Grobler, Anske F.; Cilliers, B. (Southern African Communication Association, 2005-07)
    Organisations know that the Internet could or should play an important role in goal achievement, but are uncertain about its strategic application. It can therefore be said that the Internet remains largely 'a technology ...