Browsing Research Articles (Communication Management) by Author "Niemann, Ilse"

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Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein : a case study of University X

Niemann, Ilse; Crystal, Andrea; Grobler, Anske F. (Southern African Communication Association, 2003-07)

This study determines the role of public relations as a marketing communication function in University X's integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic ...
The M-Net Face of Africa competition : a study on the evaluation of a public relations success story from the African continent

Niemann, Ilse; Grobler, Anske F. (Southern African Communication Association, 2001-07)

The M-Net Face of Africa competition was conceived as a platform for African models to showcase their talent to the international fashion world, and to present a positive image of contemporary Africa. Other goals of this ...

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