Browsing Research Articles (Communication Management) by UP Author "Jordaan, Yolanda"

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Communicating to prospective students through appropriate sources of information : a comparative study of selected public higher education institutions

Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2009-07)

A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. ...
Differences in the usefulness of communication channels, as experienced by gender and ethnic groups during their university selection process

Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Unisa Press and Taylor & Francis, 2010-03)

Recruiting students to enrol at a particular institution is becoming a competitive and challenging process for higher education institutions. Therefore, institutions should create efficient and effective ways of providing ...

Now showing items 1-2 of 2

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