Browsing Research Articles (Communication Management) by Author "Herbst, F.J. (Frederick Jacobus)"

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The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium

Herbst, F.J. (Frederick Jacobus) (Southern African Communication Association, 1999-12)

Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing ...
Perceptions of branding in the clothing industry : a survey among black adolescents

Van Eck, A.; Grobler, Anske F.; Herbst, F.J. (Frederick Jacobus) (Southern African Communication Association, 2004-07)

Young black adolescents can no longer be ignored as an important and strategic market segment in the South African clothing industry. Yet, very little research has been undertaken in the academic domain on their perceptions ...

Now showing items 1-2 of 2

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