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Browsing Research Articles (Communication Management) by UP Author "Grobler, Anske F."
Now showing items 1-17 of 17
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Du Plessis, Neeltje; Grobler, Anske F. (Elsevier, 2014-06)The purpose of the research was to indicate how strategically driven CSR in the retail sectorcan improve social and environmental well-being. A qualitative comparative case studydesign was followed. Through the literature ...
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Slippers, Jana; Grobler, Anske F.; Van Heerden, Cornelius Hendrik, 1957- (SUNMeDIA, 2010)As een van die 11 amptelike landstale van Suid-Afrika verkeer Afrikaans in ’n unieke posisie met verskeie uitdagings. Die geskiedenis en gebeure wat hiertoe bygedra het word oorsigtelik ondersoek om sodoende insig te kry ...
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Loots, Henriette; Grobler, Anske F. (Elsevier, 2014-06)Businesses must retain their clients to remain profitable. The academic field of marketing management considers customer relationship management (CRM) as most appropriate to achieve this, while communication management ...
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Grobler, Anske F.; Landman, M.; Parreira, M. (College of Economic and Management Sciences, University of South Africa, 2005-12)In today's competitive and challenging South African organisational environment, investor relations (IR) is delegated to either the accounting or the corporate communication (Public Relations) department. Do accountants ...
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Leonard, Anne; Grobler, Anske F. (Southern African Communication Association, 2005-12)Problems associated with the management of communication (in the broadest sense of the word) are a recurring theme in both Corporate Communication Management and Human Resource Management literature and in research on the ...
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Grobler, Anske F.; Puth, Gustav (Unit for Community Communication, Department of Communication and Information Studies, University of the Free State, 2002)Change is now widely accepted as an inevitable consequence of modern management. As such, practitioners from various disciplines are required to take responsibility for the management of change and its resultant transitions. ...
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Goneos-Malka, Amaleya Catherina; Strasheim, Arien; Grobler, Anske F. (Elsevier, 2014-11)The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
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Meintjes, Corne; Grobler, Anske F. (2014-06)The King Reports on Governance for South Africa are internationally respected for proposing integrated reporting in a triple bottom-line business context to improve corporate governance. The most recent report, King III, ...
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Niemann-Struweg, Ilse; Meintjes, Corne; Grobler, Anske F. (Unit for Community Communication, Dept of Communication and Information Studies, University of the Free State, 2007)The aim of this article is to investigate South African agencies’ ability to deliver excellent public relations services to clients, as it is maintained that excellence can only be achieved by following a symmetrical ...
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Leonard, Anne; Grobler, Anske F. (Emerald, 2006)The purpose of this paper is to explore the management of employment equity (EE) communication at corporate level, against the background of South African societal complexities. It speculates about how the normative ideals ...
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Schoonraad, Norle; Grobler, Anske F.; Gouws, Daan G. (Unisa Press & Taylor and Francis, 2005)There seems to be confusion in theory and practice about the nature of financial communication, and specifically the management and organisation thereof. The first objective of this article is to describe the current ...
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Niemann, Ilse; Crystal, Andrea; Grobler, Anske F. (Southern African Communication Association, 2003-07)This study determines the role of public relations as a marketing communication function in University X's integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic ...
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Niemann, Ilse; Grobler, Anske F. (Southern African Communication Association, 2001-07)The M-Net Face of Africa competition was conceived as a platform for African models to showcase their talent to the international fashion world, and to present a positive image of contemporary Africa. Other goals of this ...
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Niemann-Struweg, Ilse; Grobler, Anske F. (College of Economic and Management Sciences, University of South Africa, 2007-12)After almost 15 years of existence, integrated communication (IC) is still difficult to implement in order to integrate all the marketing and communication efforts of an enterprise. It is contended that the first reason ...
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Van Eck, A.; Grobler, Anske F.; Herbst, F.J. (Frederick Jacobus) (Southern African Communication Association, 2004-07)Young black adolescents can no longer be ignored as an important and strategic market segment in the South African clothing industry. Yet, very little research has been undertaken in the academic domain on their perceptions ...
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Niemann-Struweg, Ilse; Grobler, Anske F. (Praxis-The Public Relations Resource Centre, 2011)After almost 20 years of existence an agreement on the definition and scope of integrated communication (IC) has not been reached, and furthermore, the concept of IC is still seen as difficult to implement. The authors ...
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Steyn, Benita; Grobler, Anske F.; Cilliers, B. (Southern African Communication Association, 2005-07)Organisations know that the Internet could or should play an important role in goal achievement, but are uncertain about its strategic application. It can therefore be said that the Internet remains largely 'a technology ...
Now showing items 1-17 of 17