Browsing Research Articles (Communication Management) by Subject "Television"

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Recognition and recall of product placements in film and broadcast programmes

Van der Waldt, De la Rey; Du Preez, L.D.; Williams, S. (Universidad Nacional de Colombia, Facultad de Ciencias Economicas, 2008-06)

The purpose of this article is to investigate product placements in film and broadcast programmes regarding recognition and recall of product names. The sample consisted of undergraduate male and female students aged 18 ...
The role of product placement in feature films and broadcast television programmes : an IMC perspective

Van der Waldt, De la Rey (Southern African Communication Association, 2005-12)

Emphasis on product placement as a variable in the marketing communication strategy of organisations seems to be a relatively new focus. However, evidence exists that as early as the 1940s product placement was used in ...

Now showing items 1-2 of 2

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