Browsing Research Articles (Communication Management) by Subject "Press agentry model"

Browsing Research Articles (Communication Management) by Subject "Press agentry model"

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  • Do South African public relations agencies deliver excellent PR services? : a quantitative survey 
    Niemann-Struweg, Ilse; Meintjes, Corne; Grobler, Anske F. (Unit for Community Communication, Dept of Communication and Information Studies, University of the Free State, 2007)
    The aim of this article is to investigate South African agencies’ ability to deliver excellent public relations services to clients, as it is maintained that excellence can only be achieved by following a symmetrical ...