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Browsing Research Articles (Communication Management) by Subject "Corporate trust"

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Towards a conceptual model of the relationship between corporate trust and corporate reputation

Van der Merwe, W.A.J. (Wesselina Andria Johanna); Puth, Gustav (Palgrave Macmillan Ltd., 2014-04)

This paper challenges three key contentions in current theory regarding the relationship between corporate trust and corporate reputation. The first contention being challenged is that corporate trust plays less of a ...

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