Browsing Research Articles (Communication Management) by Subject "Corporate communication strategy"

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A meta-theoretical framework for the role of the corporate communication strategist

Steyn, Benita (Southern African Communication Association, 2002-12)

The aim of this research is to provide a meta-theoretical framework for the conceptualisation of the role of the corporate communication strategist. The latter has previously been conceptualised by the author as a role at ...
Model for developing corporate communication strategy

Steyn, Benita (Southern African Communication Association, 2000-12)

The body of knowledge in the field of corporate communication indicates a strategic role for the corporate communication manager. However, there are but a few references to corporate communication 'strategy' in a strategic ...
Transcending diversity : the communication manager as ethical/moral ombudsperson in the postmodern organisational setting

Leonard, Anne; Ströh, Ursula (Southern African Communication Association, 2000-12)

Although the philosophy of ethical and socially responsible communication management practices has a long history and has been described in great detail, the notion of the communication manager as an ethical / moral ...

Now showing items 1-3 of 3

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