Browsing Research Articles (Communication Management) by Subject "Conceptualization"

Browsing Research Articles (Communication Management) by Subject "Conceptualization"

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  • A meta-theoretical framework for the role of the corporate communication strategist 
    Steyn, Benita (Southern African Communication Association, 2002-12)
    The aim of this research is to provide a meta-theoretical framework for the conceptualisation of the role of the corporate communication strategist. The latter has previously been conceptualised by the author as a role at ...
  • A theoretical framework for the concept of 'Internet strategy' 
    Steyn, Benita; Grobler, Anske F.; Cilliers, B. (Southern African Communication Association, 2005-07)
    Organisations know that the Internet could or should play an important role in goal achievement, but are uncertain about its strategic application. It can therefore be said that the Internet remains largely 'a technology ...