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Browsing Communication Management by Type "Article"
Now showing items 1-20 of 39
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(SUNMeDIA, 2010)As een van die 11 amptelike landstale van Suid-Afrika verkeer Afrikaans in ’n unieke posisie met verskeie uitdagings. Die geskiedenis en gebeure wat hiertoe bygedra het word oorsigtelik ondersoek om sodoende insig te kry ...
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(Faculty of Theology, University of Pretoria, 2002)Desmond Mpilo Tutu, Archbishop emeritus, has been a prominent character in the global sphere for many years and more recently he has established himself as one of the great leaders in the world. This article investigates ...
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Attitudes towards attractive and credible celebrities in advertisements : a survey amongst students (Southern African Communication Association, 2007-07)The saying, beauty is in the eye of the beholder, is relevant in the use of attractive and credible celebrities in advertisements. A celebrity endorser is seen as a model who enjoys recognition from the public and who ...
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(College of Economic and Management Sciences, University of South Africa, 2005-12)In today's competitive and challenging South African organisational environment, investor relations (IR) is delegated to either the accounting or the corporate communication (Public Relations) department. Do accountants ...
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(Southern African Institute of Government Auditors, 2004)Whether it's a face-to-face meeting or an overseas transmission, communication is a complex process that requires constant attention so that the intended messages are sent and received. Inadequate communication is the ...
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(Southern African Communication Association, 1999-07)The aim of this empirical study was to determine the chief executive's role expectations of the most senior manager or practitioner responsible for the corporate communication (public relations) function in the organisation, ...
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(Southern African Communication Association, 2005-12)Problems associated with the management of communication (in the broadest sense of the word) are a recurring theme in both Corporate Communication Management and Human Resource Management literature and in research on the ...
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(Southern African Communication Association, 2009-07)A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. ...
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(Southern African Communication Association, 2005-07)This study partially replicated similar research conducted by Yrle, Hartman & Galle (2002:262) and Yrle, Hartman & Galle (2003:95-96) in the United States (US), which examined the correlations between communication style ...
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(Unit for Community Communication, Department of Communication and Information Studies, University of the Free State, 2002)Change is now widely accepted as an inevitable consequence of modern management. As such, practitioners from various disciplines are required to take responsibility for the management of change and its resultant transitions. ...
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(Southern African Communication Association, 1999-12)Since the notion of strategic communication management had become popular in literature and as a result of the Excellence study (Dozier, Grunig & Grunig,1995), many practitioners and communication management departments ...
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(South African Communication Association, 2012)The research objective for the study was to conceptualise strategic communication management (SCM) in the context of governance. Based on the insights obtained through the conceptual analysis, the core of corporate ...
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(University of the Free State, 2019-10-10)Corporate social responsibility (CSR) is increasingly used by communication professionals, not only to bolster the image and reputation of organisations, but as a means to facilitate stakeholder engagement. Recent literature ...
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(2014-06)The King Reports on Governance for South Africa are internationally respected for proposing integrated reporting in a triple bottom-line business context to improve corporate governance. The most recent report, King III, ...
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(Unit for Community Communication, Dept of Communication and Information Studies, University of the Free State, 2007)The aim of this article is to investigate South African agencies’ ability to deliver excellent public relations services to clients, as it is maintained that excellence can only be achieved by following a symmetrical ...
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(Association for Professional Managers in South Africa, 2009)Research suggests that consumer choice is sub-optimal: simply we satisfice. Limited data, time and expertise render our rationality ‘bounded’. The opinion leader offers a solution to this problem: when faced with a complex ...
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(Association for Professional Managers in South Africa, 2004-03)This paper introduces a model of three maturity levels, which helps managers to evaluate end user involvement during systems development. This model is based on research done in terms of how relationships between IT ...
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(Southern African Communication Association, 1999-12)Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing ...
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(Southern African Communication Association, 2003-07)This study determines the role of public relations as a marketing communication function in University X's integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic ...
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(University of the Free State, 2018)The main objective of the research reported in this article was to investigate whether a proposed online reputation management framework can be implemented for an NPO to effect stakeholder engagement in social media content ...
Now showing items 1-20 of 39