Abstract:
PURPOSE : Entrepreneurs constantly face crises and resource scarcity threatening their
firms’ survival. However, limited studies analyse how entrepreneurs influence business
model adaptation to survive a crisis. The study uses the bricolage theory to explore
how entrepreneurs’ resourcing actions influenced business model adaptation during the
COVID-19 crisis in a resource-constrained environment.
DESIGN/METHODOLOGY/APPROACH : This narrative qualitative study was conducted on 12 Indian
entrepreneurs in the KwaZulu-Natal province and validated by additional interviews with
three Black African entrepreneurs in Gauteng province, South Africa. The themes were
developed using narrative thematic analysis.
FINDINGS/RESULTS : The study reveals the resourcing actions influencing Indian entrepreneurs’
business model adaptation. These include sense-making of resource constraints, leveraging
‘self-reliant’ entrepreneurial bricolage behaviours and maximising ‘joint’ stakeholder
resources. The study shows how some dimensions of effectuation influence the resourcing
actions, suggesting that bricolage is not mutually exclusive from effectuation during business
model adaptation because of the crisis.
PRACTICAL IMPLICATIONS : The study offers entrepreneurs practical insights on resourcing actions
for business model adaptation during a crisis. The findings will help entrepreneurship
development groups establish suitable interventions for entrepreneurs, assisting in preparing
and managing crises.
ORIGINALITY/VALUE : The study shows how the micro or individual and/or entrepreneur
interacts with the macro business levels and stakeholders during business model adaptation.
The study shows that entrepreneurs’ actions are significant antecedents to business model adaptation.
